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Cool Boys Shoes Case Study
Managing Director
Cool Boys Shoes Ltd
Online retail sales of children's footwear, clothes and accessories
Business Challenge:
Cool Boys Shoes is a brand new online retailer of children’s shoes and clothes. Originally selling only shoes, Cool Boys Shoes wanted to create a robust ecommerce shop which reflected their image they had carefully crafted.
Cool Boys Shoes doesn’t have any internal web development staff, it was therefore crucial that the site, customers, orders placed and payments could be reviewed and managed with ease.
As a new brand, Cool Boys Shoes wanted to make a splash in the market and quickly attract the attention of their target audience.
The business formed with a small number of staff that needed to stay efficient, they needed to manage orders, payments, packing and postage without wasting any time.
Cool Boys Shoes needed a solution that would deliver:
- A quality ecommerce website that reflected their brand
- A secure and reliable platform to build their new business on
- Search engine positions to rival the market leaders
- An ecommerce platform linked to an intuitive but powerful back office system
- An efficient way of managing their business with low levels of staff
Our Solution:
Click Innovation designed and built a powerful ecommerce web shop that will scale as Cool Boys Shoes grows. The site flows through an intuitive ordering process, giving confidence to visitors that are wary of unknown brands.
The site is managed by Cool Boys Shoes, all products and prices are managed via the powerful ClickHQ business management software. Cool Boys Shoes even have the facility to set different tariffs for individual customers, allowing other retailers to log in and automatically see wholesale prices.
Click Innovation began to promote Cool Boys Shoes online months before the shop officially launched. At the point the site went live Cool Boys Shoes out-ranked Clarks, Amazon, Start-rite and many other household names for popular search terms such as ‘Boys Shoes’ or ‘Boys Boots’. This gave Cool Boys Shoes the market impact they wanted.
The seamless link between ClickHQ and the live web shop give Cool Boys Shoes up-to-date user and order information. Cool Boys Shoes can see live shopping baskets, user statistics, product analytics, payments and much more all from one central business management system. Because ClickHQ is web based, the Cool Boys Shoes management team can access their invaluable data from anywhere at any time.
ClickHQ helps Cool Boys Shoes manage the day-to-day running of their business. The process management features allow Cool Boys Shoes to keep track of the progress of each individual order and generate to-do lists for packing and customer service staff. ClickHQ automatically generates all the documents required to process each order including delivery notes and invoices. These documents can be printed and shipped with the order or emailed with one click from within ClickHQ.
Cool Boys Shoes is now a fast growing online children’s shoes and clothing retailer.
