CRM Blog
14/01/09

Business management software from ClickHQ powers Kata Rocks new Website

By James Brown

Kata Rocks, the Phuket Property developer has launched a new Website to market its Luxury Oceanfront Villa development in Phuket Thailand.

The Website which was constructed by us allows the staff at Kata Rocks to add news articles and blogs in plain English from their version of our ClickHQ CRM+ software.

This means that they can keep the Website up to date with fresh content without having to pay for additional coding work.

Search engines love Websites with fresh unique content so this will help to achieve high rankings when potential customers are searching on Google, Yahoo and other search engines.

The ability to blog or add news articles will also make the site more interesting to visitors and encourage them to return on a regular basis to see the latest information.

Another feature, which again is powered by their ClickHQ CRM Software, is an automatic Information Pack request form. Kata Rocks staff add attachments and write a message which automatically gets emailed out to potential clients who submit their name and email address on the front page of the Kata Rocks Website.

Website visitors have a very limited attention span when visiting a Website, it is essential to capture their attention in the first 7 seconds of them arriving on your site. This means that you must give them what they are looking for, which could be a clearly labelled menu which takes them in a maximum of two clicks to the information they want, or something like a request information pack form which they can get via email without having to fill in lots of detail.

Obviously for the Website owner it’s a trade off between capturing information about potential customers and making sure that they don’t get bored before submitting the form.

In Kata Rocks case their potential customers are worldwide and so having a form like this on the site that they can add to and change themselves which works when their office is closed has huge benefits.

Click Innovation – the company behind ClickHQ can build all sorts of features like this for their customers and make them easy to use via ClickHQ hosted CRM software.

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