Having Email marketing and tracking functionality built into the same Business Management Software suite that is used for contact management and customer relationship management gives ClickHQ a big advantage over stand-alone email marketing systems.
ClickHQ includes all the functionality that would be expected from an email marketing and tracking system, but also allows businesses to view campaign results as an overview across campaigns/ groups of campaigns or for an individual contact.
ClickHQ will track which customers have responded to different email shots whether looking at an overview report or in an individual contacts profile.
Some of the Key principles behind the design of the ClickHQ system were to make sure that:
Contacts are easy to find via an intuitive search facility
When looking at a contacts profile then all the touch points with that contact should be available to the user within one or two clicks
The whole system had to be intuitive to create rapid user buy in
All modules in the system had to be seamlessly linked so that data is only ever entered once thus providing immediate productivity and efficiency improvements
Another advantage of having Email marketing and tracking functionality built into one Business Management Software suite is that quotes and proposals can be sent out direct from the system by sales teams and tracked in the same way. – So not only is every quote stored against contacts records in the system but can be seen when the contact reads the quote and if they accept the call to action or click through to the business website.
