Campaign Tracking
ClickHQ stores the source of your leads so that you can measure the effectiveness of specific campaigns. Email marketing campaigns or web leads, are automatically tagged in the system and it is very easy to add to your lead source drop downs so that you can add the source for new leads.
ClickHQ's campaign reporting tool will show you in one click, for any lead source:
- How many contacts you have gained
- The value of business in the sales pipeline
- The value of any actual sales
You can drill down from the campaign reporting tool for more specific information.
The benefit of this tool is the ability to quickly, compare different lead sources so that the effectiveness of different campaigns can be measured.
For example if a trade magazine, exhibition or outsourced telesales company calls to see if you want to re book the tool will show the value of those historic campaigns and make it easier to make an informed decision.
