The great thing about ClickHQ Small Business's email marketing functionality is that you don't have to export the customer database into a separate system to send out email campaigns or to track the results.
ClickHQ Small Business allows you to define campaigns and refine targeted recipient lists by using the advanced contact search function.
You can create well designed email templates which can be used across multiple campaigns and tailor these to individual contacts by creating customised fields such as "Name" which will then personalise each email.
Read rates and click through rates can be seen in the Campaign reports and you can drill down to see which individuals have read the email and clicked through the most.
ClickHQ Small Business provides one fully integrated system that helps your team to have a good overview of all activity across your business. To this end when you are in a contacts profile you can see all of the email campaigns that they have been part of and which ones they have opened and how many times they have clicked links in those campaigns.
The tracking functionality is extended also to one off emails such as quotes, proposals and invoices which again provides extra insight into customer activity.